As the New Year quickly approaches, designers are racing to get their new ad campaigns to the marketplace first. And Balmain is making quite a splash with beautiful ladies like Rosie Huntington-Whiteley, Joan Smalls, Adriana Lima, Isabeli Fontana and Crista Cober fronting the Spring 2015 spread.
Designer Olivier Rousteing told WWD he wanted to make the campaign more reality-based so he put his models in situations like playing video games and eating burgers- “You can’t eat caviar every day. I wanted to have power women in the campaign.”
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Balmain also tapped photographer Mario Sorrenti to capture the scenes on film while art director Pascal Dangin handled the various scenarios.
Photo Credit: Mario Sorrenti
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