Reese Witherspoon has set up a media company to deliver female-driven content.
The 40-year-old actress has teamed up with Otter Media to launch Hello Sunshine, a brand which aims to create and discover stories by and for women through TV shows, movies and digital content.
She said in a statement: ”I’m thrilled to be partnering with Peter Chernin and AT&T on this exciting new company.
”My lifelong passion has been to tell women’s stories with authenticity and humour. This partnership will allow me to reach a greater audience that is eager for more female driven content.
”Hello Sunshine is deeply committed to creating content that will reach women where they spend time, whether it is at a movie theater, at home or on their mobile device.
”Women are looking for entertainment that speaks to them about what they value. Hello Sunshine will make content that entertains, educates and brings women together.”
The ‘Wild’ star’s new company will begin sharing content in 2017.
The actress recently admitted it is ”good” for her children, Ava, 17, and Deacon, 13, who she has with her ex-spouse Ryan Phillippe, and Tennessee, four, with her husband Jim Toth, to see women being ”successful”.
She said: ”My mom worked, and I think it’s good for kids to see women working and being successful. I think it’s going to make them hard workers because they see that I don’t get much sleep.
”I’m just trying to hold on, trying to make it through. My older kids help with the little one. It’s nice to have a big family … I want them to grow up with passion. This is the one life you get, and you have to live it to the very end.”