Less than a week after his upset victory over Hillary Clinton, Donald Trump proved once again that he is a Big 4 big primetime draw – even if his trademark line last night was “Stop it” rather than “You’re fired!”
60 Minutes snagged the first significant TV interview with the President-elect since the November 8 vote and it was a big ratings boost for the CBS News series. The Lesley Stahl conducted interview with the ex-host of The Apprentice snared a 12.9/20 rating in metered market results. That’s up a strong 22% from what an NFL overruns delayed 60 Minutes had last week.
“Stop it” Donald Trump says to any of his supporters who may be involved in threatening behavior https://t.co/PGBVkXyvcE pic.twitter.com/MjFz4ntzk7
— 60 Minutes (@60Minutes) November 14, 2016
Of course, Trump and 60 Minutes were far from the only big action on TV last night, with seeing the Seattle Seahawks beat the New England Patriots 31-24. Amidst a season of struggling gridiron ratings, the big-ticket match-up paid off for the NFL and NBC with the best Week 10 SNF has scored since the Patriots played the New York Jets back in 2011.
The 14.3/23 metered market ratings were also the best result SNF has had since this year’s opening week and up 22% from last week when the Oakland Raiders triumphed over the Denver Broncos. That November 6 game went on to get a 6.6/20 rating among adults 18-49 and 18.33 million total viewers. Last night’s Seahawks vs. Patriots game ran from 8:30 – 11:45 PM in total.
Even with the increased PEOTUS competition from the House of Moonves last night, NBC still looks set to win Sunday’s primetime
We’ll update with the rest of the night’s ratings later.
