| Mike Vulpo 10. Januar 2015 – 18:28
Tiffany & Co. is ringing in the New Year in a whole new way!
The world-famous jewelry company is gaining plenty of praise for their latest ad campaign that just so happens to feature a same-sex couple for the very first time.
Titled “Will You?,” the photo collection captures several couples at different stages of their relationships including two men ready to propose to each other.
“Will you promise to never stop completing my sentences or singing off-key, which I’m afraid you do often?” the ad reads. “And will you let today be the first sentence of one long story that never ends?”
While there are some critics of the campaign, many including Miley Cyrus can’t help but express their enthusiasm about the milestone.
Miley Cyrus’ super revealing Instagram posts
“Thank you Tiffany & Co for being so bad ass!!!” she captioned on Instagram. “F–kkkkk yasssss”
So what made the company decide to include two gay men in its latest campaign? It seems to be pretty simple. Times are changing and love comes in all different kinds.
“These impactful scenes convey that modern love is not linear and that true love comes in a variety of forms,” the brand said in a statement. “Just as each relationship in the campaign is unique, so, too, are Tiffany’s diverse engagement rings and wedding bands.”
The company added, “All of these scenes have a unifying theme: They capture a moment in time when couples experience an intimate connection, an acknowledgment that yes, this person is the one, now and forever.”
Pretty hard to criticize a positive message like this, wouldn’t you say?
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