Livia Firth has curated an ethical clothing range for Marks & Spencer.
The Italian filmmaker – who is married to Hollywood actor Colin Firth – teamed up with the high street chain to create The Livia Firth Edit because she wants to shine a spotlight on the company’s ethical decisions which have previously gone ”unheard”.
Livia said: ”I have very much admired the astonishing work that M&S has done over the years … The work they are doing is unheard of on the high street. In Bangladesh, they created a fire safety standard five years before Rana Plaza happened, and when they work with sub-contractors they expect those factories to have the exact same standards.”
The 25-piece collection features dresses, culottes, jeans and outerwear and includes two formal office outfits and an evening and weekend look.
Stella Mccartney also enlisted the 46-year-old’s help on an ethical range last year and Livia has continued to pioneer green initiatives because she feels strongly that ”fast fashion” has warped the industry.
She told Vogue UK: ”The M&S eye to quality in its garments and production cycles means this is not fast fashion … There has been this complete paradigm shift and fast fashion has destroyed everything that we knew. In the name of democratizing, fashion has made a mess, with an impact both on slavery and on environmental dysfunction beyond our imagination.”
The Livia Firth Edit range will be available from tomorrow (09.10.15) with prices starting from £18 in selected UK stores and at Marksandspencer.com.
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