Jessica Alba Shares Sexy New Zico Coconut Water Crack Life Open

Posted Tuesday July 14, 2015 3:50 PM GMT

She’s always been a big supporter of healthy living and Jessica Alba is the star of the 2015 Crack Life Open national campaign from Zico Premium Coconut Water.

The “Sin City” actress posted a pair of pictures from the new ads via Instagram this week, adding, “My favorite shot @zicococonut #cracklifeopencampaign #sebastiankim @lauren_andersenmakeup.”

Of the new launch, Zico Chief Marketing Officer Lorna Peters stated, “Life is full of compromises, but we think your body shouldn’t be one of them. The reality is, you can’t Crack Life Open if your needs consistently fall to the bottom of your to-do list. The goal of our 2015 campaign is to make people pause and think about the ripple effect of our actions – and how prioritizing everyday personal growth lets us flourish from the inside out and get the most from life.” Alba chimed in, “In our 24/7 society, I’m a firm believer in focusing on what you can control and what brings the most meaning and personal satisfaction to your life. There’s no one-size-fits-all definition for what it means to Crack Life Open, but to me, flourishing starts with being aware of the choices I make every day – including what I put in my body – which allows me to think differently, push boundaries and practice gratitude.”


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