Former Viacom Music Group chief Van Toffler just boosted the distribution and marketing capabilities of his independent video company, Gunpowder & Sky, with the acquisition of FilmBuff.
The operation will be renamed Gunpowder & Sky Distribution and will continue to be run by CEO Janet Brown, who becomes the parent company’s EVP Distribution.
The companies didn’t disclose financial terms.
With the deal “we have now realized our early ambition of operating a soup-to-nuts studio, helping to bring to life the vision of our creative partners and distribute and market content globally across platforms.” G&S President Floris Bauer said.
The company adds that it hopes to distribute and market films, series and shortform content globally across platforms and represent third-party producers and creators.
FilmBuff has handled more than 1,500 releases including Exit Through the Gift Shop, Senna, The House I Live In, Artifact and The Invitation. It also has partnered with digital companies including Vice, YouTube, Conde Nast Entertainment and Mashable.
“It was a no-brainer for FilmBuff to join forces with a revolutionary studio that brings the same appetite for innovation and creativity to content creation that we bring to content marketing and distribution,” Brown said.