Furious 7 will be the official name for the latest installment in Universal’s hugely popular The Fast and The Furious street-racing feature franchise. Furious 7 will get a live trailer-launch event on Nov. 1 on Facebook commensurate with its fan base, which numbers more than 51.5 million fans there. The film debuts April 3, 2015.
The event set for noon PT on Nov. 1 will live stream simultaneously from Universal Studios in Los Angeles on the Fast and Furious Facebook page, and on the E! cable channel.
Fans will be able to submit questions for cast members on Facebook-owned Instagram if they post a video with the question and the #AskFurious7 search hashtag. Alternatively, they can leave questions in the comments section on the film’s Facebook page. With more than 51.5 million people clicking the like button on that page, inviting questions from that mass of fans may set off a deluge for the studio to wade through (while still becoming a movie marketer’s dream scenario).
In the marketing countdown to that event, the studio and Facebook will release a seven-second video each day on the site, showing behind-the-scenes moments. The first video posted on Facebook features a brief look at the late Paul Walker, who died last November in a car accident, along with star Vin Diesel and other cast members. We have posted that first video on Deadline’s Facebook page here.
Here’s what the studio published on its Facebook page a little bit ago:
The road to FURIOUS 7 starts here.
Because of our fans, our saga has grown bigger and better with every chapter. In just 7 days, we will reveal the first trailer for our next installment – FURIOUS 7 – at The Road to Furious 7: Trailer Launch Event at Universal Studios in Los Angeles!
We want to share this moment with all of our fans around the world. For those of you not able to attend in person, you’ll be able to follow a live broadcast starting at noon Pacific on the Fast & Furious Facebook page and on E!. For those in the Los Angeles area, tickets will be available starting tomorrow, October 27th, on the official Fast & Furious social pages.
Starting today, you can submit questions for Vin Diesel, Michelle Rodriguez, Jordana Brewster, Tyrese Gibson, Chris “Ludacris” Bridges, and Jason Statham to be answered at the live event. Go to Instagram and submit a video, asking your favorite Fast & Furious star your question while using the hashtag #AskFurious7. Or, simply write your question in the Comments section below. Your question could be answered live on-air!
For our extended FAST & FURIOUS family, we have set out to make the very best movie yet. We are excited to continue our journey together.
The film will be directed by James Wan from a script by Chris Morgan based on characters by Gary Scott Thompson. It also stars Dwayne Johnson, Lucas Black, Jason Statham and Michelle Rodriguez. Universal is backing the film in association with Relativity and Dentsu. Producers are Diesel, Michael Fottrell and Neil Moritz.
David Bloom
