Adriana Lima, Joan Smalls, Doutzen Kroes & Natasha Poly Join

Getting a jump start on beach season, H&M has recruited four of the most gorgeous gals on the globe to promote their new #SummerStartsNow campaign.

Natasha Poly, Joan Smalls, Doutzen Kroes and Adriana Lima all took a break from their Victoria’s Secret duties to film the spot, prancing on the beach in a variety of coordinated ensembles.

H&M’s head of design Pernilla Wohlfahrt told press, “This collection is everything I love about summer – bikinis for long days at the beach, romantic prints on flowing dresses for endless nights with friends.”