Former ‘Charmed’ actress Rose McGowan has voiced her concerns over a billboard promoting movie X-Men: Apocalypse which shows Jennifer Lawrence’s character Mystique in a chokehold. The image has already sparked outrage on social media and in New York one poster was covered in sticky notes which read: “This violence in my kid’s face is not OK.”
Rose McGowan has criticised the X-Men: Apocalypse movie poster.
In a statement to The Hollywood Reporter, McGowan said: “There is a major problem when the men and women at 20th Century Fox think casual violence against women is the way to market a film. There is no context in the ad, just a woman getting strangled.”
“The fact that no one flagged this is offensive and frankly, stupid. The geniuses behind this, and I use that term lightly, need to to take a long hard look at the mirror and see how they are contributing to society.”
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“I’ll close with a text my friend sent, a conversation with his daughter. It follows: ‘My daughter and I were just having a deep discussion on the brutality of that hideous X-Men poster yesterday. Her words: ‘Dad, why is that monster man committing violence against a woman?’ This from a 9-year-old. If she can see it, why can’t Fox?”
McGowan first spoke out about the poster on May 26th when she shared a Facebook post by a woman who also objected to the image. Along with showing Mystique being choked by villain Apocalypse, the poster also contains the tagline ‘Only the strong will survive’.
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On Twitter members of the public have also criticised the billboard. ‘I really hate that the marketing for X-Men: Apocalypse is focused entirely around that shot of Apocalypse choking Mystique,’ wrote one user.
Another added: ‘Why is it that the main drawing point for the new X-Men movie is Apocalypse choking Mystique. Like, it was seriously on a billboard.’ As of the time of writing, studio Fox and movie producer Lauren Shuler Donner have not yet responded to McGowan’s statement.
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