The carpet won’t be the only thing red at the Hammerstein Ballroom Thursday night.
Dozens of Hollywood are supporting Red Nose Day — a three-hour televised event held at the New York City venue raising awareness and funds for several nonprofits, including Feeding America, Save the Children and the United Way.
Although the show will raise money through a telethon, the NBC broadcast will be “very, very, very different” from the conventional method of fundraising, event creator and film writer-director Richard Curtis told The Associated Press.
The event — which has raised more than 78 million British pounds, or about $ 122 million, in the U.K. since its inception in 1988, according to CNN — will incorporate both live and pre-recorded segments. Funds donated toward past events have benefited a variety of causes, including the fight against AIDS in the developing world, enhancing children’s access to education in Africa, and putting an end to domestic violence in the UK.
A long list of star supporters will be featured in the bits, including Reese Witherspoon, Paul Rudd, Christina Aguilera, Will Ferrell and Neil Patrick Harris, among others, the AP noted.
The event has also created quite the buzz online, as several celebrities have sported red noses on social media to draw attention to the event.
Scroll below to see some stars who sported red noses in recognition of the event. Learn more about Red Nose Day, airing at 8 p.m. EDT Thursday on NBC, and how you can support it here.
To take action on pressing poverty issues, check out the Global Citizen’s widget below.
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