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Naomi Campbell and Lily-Rose Depp star in Chanel’s marketing campaign for his or her new J12 watch.
The 48-year-old supermodel and the 19-year-old actress have been chosen to entrance the couturier’s new marketing campaign for his or her legendary timepiece, alongside a bunch of different well-known faces together with Claudia Schiffer, Keira Knightley, Ali MacGraw and Liu Wen.
And the British magnificence has revealed that her favorite time of the day is ”sundown” as a result of it displays a golden hue, which immediately makes ”everybody look lovely”.
Speaking within the marketing campaign, she mentioned: ”I’m not a kind of folks that wishes time to cease. My favorite time of the day is sundown, the golden hour, the golden mild, everybody appears to be like so lovely in that mild.
”Every motion that I’ve dedicated myself to is a decisive second, there’s sure issues in life that simply must occur once they occur. That phrase timing is so necessary.”
The marketing campaign options 10 celebrities, who’re all sporting the long-lasting J12 Chanel watch, in several advertisements explaining why time is so necessary and evoking their very own recollections of the couturier.
The head of artistic assets at Chanel, Thomas du Pré de Saint-Maur, informed WWD: ”The concept is that by taking a sure variety of experiences from completely different ages, completely different cultures, completely different life paths, the one factor that hyperlinks them is a historical past with Chanel.”
Chanel’s inventive director, Arnaud Chastaingt, reworked the legendary timepieces and insisted that he determined to vary ”the whole lot” with out altering a single a part of the watch.
Chastaingt, added: ”I’d even go as far as to say that for me, beginning with a white web page, from zero, like for the Boy Friend or the Monsieur, it is simpler than transforming an icon just like the J12. Finally I made a decision to vary the whole lot with out altering something.”
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