Lily Donaldson is the face of this year’s Fashion Targets Breast Cancer campaign.
The Victoria’s Secret Angel has been joined by fellow model Abbey Clancy, musician Alice Dellal and singer Foxes to front the poster campaign, shot by famed photographer Simon Emmett, to encourage women across the country to buy items from this year’s Fashion Targets Breast Cancer collection and support them in the fight against the illness.
This collection includes collaborations with retailers M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams, Superga, Baukjen and The Cambridge Satchel Company with products ranging from spring tops to dreamy summer dresses and prices starting at £2.50 to £189.
The campaign, which launches today (14.04.15), will appear on billboards across the UK and has previously raised over £13.5 million for charity Breakthrough Breast Cancer.
Lily, 28, said: ”Fashion Targets Breast Cancer is a cause close to my heart, so I didn’t hesitate to take part in this year’s campaign.
”By wearing their support, women across the UK are joining together not only to say, ‘We’ve had enough of breast cancer’, but they’re also funding brilliant research that is bringing us closer to the day women, and their loved ones, no longer have to be afraid of this terrible disease.”
British singer-songwriter Foxes – whose real name is Louisa Rose Allen – added she was honoured to have taken part in the campaign and hopes to inspire others to follow in her footsteps.
She said: ”I’m so honoured to be taking part in this year’s Fashion Targets Breast Cancer, and becoming part of the campaign’s awesome heritage.
”Fashion is a huge part of my life, and if by taking part I can inspire women to wear their support, join the fight and take on breast cancer head on, then that will be something to be really proud of.”
A minimum of 30 per cent will be taken from the sale of each piece from the collection and donated to Breakthrough Breast Cancer.
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