Kim Kardashian’s youngest sister has already experienced sell-out success with her Kylie Lip Kit lipsticks, and now she has teamed up with U.S. cosmetics brand SinfulColors for three nail varnish collections.
The first line of 20 colours, named King Kylie SinfulShine, will go on sale on 26 February (16), followed by new shades in April and May (16).
The debut collection features jewel tones with names like Real Regal, Miss Majesty, Kreme de la Kreme, Kommando, and Koko-Nuts, a nod to her sister Khloe Kardashian’s family nickname, and the 18-year-old admits moving into the nail industry was a natural progression for her.
“I love getting my nails done and nails in general,” Kylie told Women’s Wear Daily. “I wanted to do something innovative and accessible to my young fans.”
“The colours are great for all skin tones,” she explained.
Kylie’s new business venture makes her the first celebrity to work with SinfulColors bosses and they couldn’t be happier with the collaboration.
“We didn’t want to just put a face on the product,” said Blake Decker, the brand’s head of marketing. “We desired someone with the insight into the category… We decided to dream high; dream big.”
The Keeping Up With the Kardashians star will also help to promote the products by posting nail tutorials for fans via her app.
Kylie follows in the footsteps of her older sisters Kim, Khloe, and Kourtney, who have previously released their own shades of nail varnish with rival brand Nicole by OPI.
ultra hd
Samsung Electronics UBD-K8500 3D Wi-Fi 4K Ultra HD Blu-ray Player (2016 Model)Play 4K Ultra HD movies at 4x the resolution of full 1080p HD, letting you watch your favorite scenes with a level of detail and c…
The Expendables 3 [4K ULTRA HD + Blu-ray + Digital HD]The Expendables are back! In THE EXPENDABLES 3, Barney (Stallone), Christmas (Statham) and the rest of the team comes face-to-face…
Hancock (4K Ultra HD + Blu-ray)There are heroes… there are superheroes… and then there’s Hancock (Will Smith). With great power comes great responsibility –…
Sicario [4K ULTRA HD + Blu-ray + Digital HD]From the director of Prisoners comes this taut, critically acclaimed thriller filled with pulse-pounding suspense. After an ideali…
Toshiba BDX5500 3D 4K Ultra HD Blu-RayThe Symbio streaming media box is a Blu-ray Disc player, DVD player, CD player, and streaming media box all in one. Enjoy your fav…