Jourdan Dunn was determined to have the ”final say” on her LonDunn + Missguided by Jourdan Dunn collection.
The 26-year-old model was adamant she was going to be involved in all aspects of her collaboration with the fashion house and wanted to be consulted on every decision made because she didn’t want her name to be associated with a ”s**t” capsule and have her reputation tarnished.
Speaking to Glamour magazine about her latest venture, the brunette beauty said: ”They’d say, ‘You don’t have to come for the design meeting.’ And I was like, ‘What do you mean? That’s the whole purpose of it. I want to be there for the casting and the design, and for everything. I want to have the final say, because it’s my name in it and it’s a representation of me. I don’t want to have my name on it if other people have done all the work. And also, if it all goes to s**t, it’s got my name n it.”
And the catwalk icon – who has seven-year-old son Riley – has high hopes for her partnership with the label, and she is already working on her second line with the firm.
She added: ”It’s something I truly believe in and want to have longevity.”
And the entrepreneur – who created a childrenswear range with Marks and Spencer titled Lil’ LonDunn last year – has revealed she wasn’t as forward as she is now when she was younger, as she was too ”scared” to take part in debates in lessons.
She explained: ”I’m in a new stage of my life, a new chapter, and I want to give something interesting. I was just so disappointed in myself. At school, I would always know the answer, but be scared to put my hand up and stutter.”
Jourdan’s LonDunn + Missguided by Jourdan Dunn collection will be available to buy on March 11.
