Ivanka Trump Didn’t Just Make Political Statements During

Ivanka Trump is a wife, mother, businesswoman, fashion designer and now, daughter of a presidential candidate, who proved that she can deliver a well-executed speech in front of millions with not only poise and ease, but undeniable style.

The 34-year-old former model is no stranger to looking gorgeous, but when she approached the podium last night in Cleveland during the Republican National Convention to introduce her father Donald Trump, she made sure to make her appearance a smart business move (of course).

With so many eyes on her, Trump figured what better way to promote her personal brand than to wear a piece from her collection? So, that’s exactly what she did. Last night, Ivanka stunned in a blush sleeveless sheath dress from the Ivanka Trump collection that’s modestly priced at $ 138. (Sorry, guys—it’s completely sold out.)

But, it wasn’t just her big moment in the spotlight that Ivanka used to her full business potential. She was rocking some pieces from her collection all week!

When Trump and her hubby Jared Kushner greeted her father after touching down in Cleveland earlier in the week, Ivanka wore a simple long-sleeve top with a floral high-waisted skirt and a pair of Carra 4 pumps from her collection.

The shoes originally cost $ 135, but are currently on sale for $ 67.50 in navy blue, and $ 94.50 in nude, which is the pair she wore during this particular outing.

Before Donald received his official nomination for the election, Ivanka was backstage FaceTiming with her three children. Along with her soild frock, Trump accessorized with a Hopewell Leather Satchel in Dove from her collection, which is originally priced at $ 395, but is currently on sale for $ 296.25.

And on Wednesday, before her big night in front of millions, Ivanka met with Today‘s Savannah Guthrie to talk about her highly anticipated speech, wearing a white floral party dress from her collection, priced at $ 158.

While the point of the RNC was purely political, we can’t deny the fact that there were many fashionable moments. Along with Ivanka, her stepmother Melania Trump also made a stylish standout earlier in the week when she gave her own speech (which also had the Internet buzzing for various reasons).

Melania walked out in a cotton silk off-white Roksanda “Margot” dress with bell sleeves, which is described as a “beautiful option for the modern bride,” with Christian Louboutin heels, which was the perfect balance of chic and elegant. The price tag on the high-fashion retailer site lists the ivory dress at $ 2,190 (and is also available in black), but the piece sold out less than an hour after she stepped on stage. Crazy, right?!

Ivanka touched on numerous topics during her speech last night, which seemed to be matters that are very close to her heart. The entrepreneur talked about her father’s hopes to shut down the wage gap and provide more opportunities for working mothers.

“There have always been men of all background and ethnicities on my father’s job sites, and long before it was common place, you also saw women. My father values talent. He recognizes real knowledge and skill when he finds it. He is color blind and gender neutral. He hires the best person for the job, period.”

She later continued, “When Donald Trump is in charge, all that counts is ability, effort and excellence. This has long been the philosophy at the trump organization. At my father’s company, there are more female than male executives. Women are paid equally for the work that we do and when a woman becomes a mother, she is supported, not shut out…

“Politicians talk about wage equality, but my father has made it a practice at his company throughout his entire career. He will fight for equal pay for equal work, and I will fight for this too right alongside of him.”