Hailey Baldwin is the brand new face of Levi 501s denim.
The 22-year-old mannequin – who’s married to ‘Sorry’ singer Justin Bieber – options within the American denim label’s much-anticipated marketing campaign carrying Levi’s iconic kinds, together with the unique 501, the 501 skinny and 501 shorts, which have been customised with the star’s title in neon.
And Hailey has revealed that the collaboration was an apparent selection as a result of she stole her first pair of Levi denims from her dad, Stephen Baldwin, and she or he nonetheless wears them ”at the moment”.
Bieber mentioned: ”I’ve been carrying 501 cutoffs since I can keep in mind. They make me really feel like me. I nonetheless put on them at the moment.”
The marketing campaign marks the date when the unique riveted blue denims have been patented 146 years in the past, and the model has revealed that they have been completely happy to have an ”genuine fan” function of their advert.
Chief advertising and marketing officer of Levi Strauss and Co, Jennifer Sey instructed WWD: ”Hailey has been carrying our icons, Levi’s 501s and 501 shorts and trucker jackets, with out us having to ask her to. She’s an actual genuine fan. It by no means felt proper earlier than however we love Hailey’s power and optimism. It felt like the fitting time to affiliate a face with 501.”
The blonde magnificence has beforehand admitted that she ”actually loves garments” and takes inspiration from the designers and artistic administrators she works with when modelling.
She mentioned: ”I’ve gotten to work with so many individuals and get a really feel for different folks’s tastes and see their fashion. I’m so impressed by garments and trend. I actually love garments, so I pay actually shut consideration to what designers and artistic administrators do when it comes to cuts and matches. I’m huge on the best way issues look and match on me.”
