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Natasha is particularly proud that the ladies who put on Beulah additionally purchase into its robust social ethos, as the thought for the style label was conceived in India to assist susceptible and trafficked ladies. “In 2009, Lavinia and I spent two months working in Delhi with women who had been trafficked. Now a big part is creating employment opportunities. We donate ten per cent of every sale back to the Beulah Trust, which helps provide women with a chance to build a new life, free from abuse. We chose the word Beulah as it suggests coming out of a place of darkness into freedom.”
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