CBS just tied up a big loose end for CBS All Access with a multiyear deal that will allow the streaming service to offer NFL games beginning this Sunday.
Terms include all NFL on CBS games, including Thursday Night Football, preseason and postseason matches.
CBS All Access subscribers can watch games in their local markets. And starting next season these subs, as well as what the company calls “eligible pay TV subscribers” will be able to watch NFL On CBS content from NFL digital properties.
The announcement adds that all NFL On CBS games “remain available on mobile devices exclusively through the NFL Mobile app for Verizon Wireless customers.”
“Adding the most watched programming on television, to the most watched network on television, will be a powerful combination as we continue to grow CBS All Access into the future,” CEO Les Moonves says.
CBS Interactive President Marc DeBevoise calls this “a very significant step in our digital strategy and provides additional value to our subscribers.”
