The first Live+3 results for the 2016-17 season are in, and the DVR+VOD lifts are on par with last year.
Like last year, CBS’ The Big Bang Theory logged the largest absolute L+3 gain, +1.6 rating in 18-49 and +4.43 million viewers. That was in line with last fall’s premiere increases, +1.7 and +4.29 million. Year vs. year, Big Bang‘s opener is down -16% in the demo and -10 in viewers. Still, with 20 million+, in its 10th season Big Bang is drawing a massive audience that is rarely seen on television these days and likely won’t be matched by an entertainment program this premiere week.
Michael Courtney/FOX
Fox’s genre combo of Gotham and Lucifer logged the biggest percentage gains on Monday, +54% in 18-49, both dramas rising from a 1.3 Live+same day demo rating to a 2.0. In total viewers, Gotham was up +42% to 5.5 million, while Lucifer is emerging as the more popular overall among the two, up +48% to 6.4 million. Fox is providing multi-platform data, reporting a total audience of 5.9 million for Gotham and 7 million for Lucifer. Last fall, the Gotham season premiere added .9 in L3 to 2.5 and extra 600,000 non-linear viewers for a total premiere audience of 7.3 million. Year vs. year, the Gotham debut is down -20% in 18-49 in L3 and -19% in viewers.
NBC
NBC’s new comedy The Good Place broke the tie with CBS’ newbie Kevin Can Wait because of stronger DVR showing. The 10 PM episode of the single-camera, serialized The Good Place grew an impressive for a half-hour +41% in 18-49 (from a 2.6 rating to 3.6) and more than +3.2 million viewers overall (9.1 million to 12.3 million). The Good Place now ranks as the top new comedy series premiere this season though this was part of a special hourlong preview behind The Voice. The Good Place‘s regular-slot debut on Thursday was significantly lower. (The 10:30 Monday episode of The Good Place also added +1.0 or a big 50% in 18-49 to 3.0)
CBS’ multi-camera Kevin Can Wait rose +27% in 18-49 (from 2.6 to 3.3 in 18-49) and +19% in total viewers to 13.2 million.
Here is L+# data for the Monday series:
…………………………….18-49 total viewers
……………………………..L+SD L+3 % lift L+SD L+3 % lift
NBC
The Voice 3.3 4.0 +21% 12104 14282 +18%
Good Place 10 PM 2.6 3.6 +41% 9059 12337 +35%
Good Place 10:30 2.0 3.0 +50% 7013 9793 +40%
CBS
Big Bang Theory 3.8 5.4 +42% 15816 20250 +28%
Kevin Can Wait 2.6 3.3 +27% 11078 13189 +19%
JonBenet Pt. 2 1.8 2.4 +33% 8242 9695 +20%
ABC
Dancing w/the Stars 1.7 2.0 +18% 10714 12043 +12%
Match Game 0.9 1.0 +11% 4402 4760 +9%
Fox
Gotham 1.3 2.0 + 54% 3897 5515 +42%
Lucifer 1.3 2.0 +54% 4360 6437 +48