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Beyonce has teamed up with Adidas to turn out to be their new artistic associate.
The 37-year-old pop star has introduced a brand new partnership with the sportswear large to launch unique new footwear, clothes and relaunch her activewear clothes line Ivy Park, which initially launched with Topshop in 2016.
In a press release, the singer stated: ”This is the partnership of a lifetime for me. Adidas has had large success in pushing artistic boundaries.
”We share a philosophy that places creativity, development and social duty on the forefront of enterprise. I look ahead to re-launching and increasing Ivy Park on a very world scale with a confirmed, dynamic chief.”
Adidas has confirmed she’s going to retain possession of her firm and proceed ”her journey as one of many first black ladies to be the only proprietor of an athleisure model.”
As nicely as growing a brand new line of signature footwear and attire, the ‘Lemonade’ hitmaker will associate with Adidas on a ”distinctive purpose-driven program targeted on empowering and enabling the following era of athletes, creators and leaders”.
Eric Liedtke, an government board member who’s answerable for the corporate’s world manufacturers, added: ”Beyonce is an iconic creator but additionally a confirmed enterprise chief, and collectively, now we have the power to encourage change and empower the following era of creators.”
The much-anticipated collaboration was introduced on Instagram on Thursday (04.04.19) and easily flashes ‘Beyonce, Adidas, Ivy Park’ in daring black textual content in opposition to a yellow background
The ‘Crazy In Love’ songstress would be the newest A-Lister to affix the sportswear label alongside Kanye West’s ‘Yeezy’ model and Pharrell Williams.
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