The Disney teaser has been checked out over 127.6 million times since its release online on Monday (14Nov16).
Fifty Shades Darker beat Star Wars: The Force Awakens record with 114 million views in its first full day earlier this year (16).
According to Disney bosses, 27 million of the trailer’s 127 million-plus views were generated from Watson’s Facebook page.
The film also stars former Downton Abbey regular Dan Stevens, Ewan MCGregor, Sir Ian MCKellen, Stanley Tucci, and Emma Thompson.
Beauty and the Beast will be released in March (17).
