Adam Levine has been verging on music video nudity for quite a while, so the newly released clip for This Summer’s Gonna Hurt Like a Motherf***er shouldn’t come as a shock to anyone. The video dropped on Saturday night.
Here’s the basic outline – the video shows a candid look at life on tour, through the eyes of the Maroon 5 vocalist. It gives viewers a full look at the band experience from the dressing room to backstage to the edge of the catwalk at a massive arena.
More importantly though, the NSFW moment comes fairly early in the video, when we see Levine stepping out of the shower before a show. The grainy, black-and-white video, directed by “Travis and Adam,” was seemingly filmed in one take and provides an intimate glimpse at the complex mechanics and precise timing of touring, as well as the thrill of walking out on stage to tens of thousands of fans. The recently shot video was filmed at London’s SSE Arena – formerly Wembley Arena – on either May 26th or 28th, as Maroon 5 played a pair of gigs there that included the first two concert performances of This Summer’s Gonna Hurt Like a Motherf***er.
More: Adam Levine Told To Rest Up As Maroon 5 Cancel Tour Date
The video has caused a massive stir for being announced so matter-of-factly. “Oops… We dropped our new video…,” Maroon 5 tweeted Saturday night. The single, a bonus track from the band’s 2014 album V, originally arrived with a lyric video that showcased its biting takedown of a girl who has become too self-involved. “I see her when I go to sleep/I check my phone when I am weak,” Levine sings on the bitter track. “She never posts anything deep/’Cause she’s so fancy.”
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