Kim Kardashian’s youngest sister has already experienced sell-out success with her Kylie Lip Kit lipsticks, and now she has teamed up with U.S. cosmetics brand SinfulColors for three nail varnish collections.
The first line of 20 colours, named King Kylie SinfulShine, will go on sale on 26 February (16), followed by new shades in April and May (16).
The debut collection features jewel tones with names like Real Regal, Miss Majesty, Kreme de la Kreme, Kommando, and Koko-Nuts, a nod to her sister Khloe Kardashian’s family nickname, and the 18-year-old admits moving into the nail industry was a natural progression for her.
“I love getting my nails done and nails in general,” Kylie told Women’s Wear Daily. “I wanted to do something innovative and accessible to my young fans.”
“The colours are great for all skin tones,” she explained.
Kylie’s new business venture makes her the first celebrity to work with SinfulColors bosses and they couldn’t be happier with the collaboration.
“We didn’t want to just put a face on the product,” said Blake Decker, the brand’s head of marketing. “We desired someone with the insight into the category… We decided to dream high; dream big.”
The Keeping Up With the Kardashians star will also help to promote the products by posting nail tutorials for fans via her app.
Kylie follows in the footsteps of her older sisters Kim, Khloe, and Kourtney, who have previously released their own shades of nail varnish with rival brand Nicole by OPI.
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