She got kicked off of the Food Network for using a racist word 20 years ago, but now Paula Deen is back with her very own media company.
The southern-fried chef will launch Paula Deen Ventures in September 2014, including an online network accessible by computer, tablet, smartphone and online streaming.
Deen declared, “Guess who’s going digital, y’all! I’m so excited about my new online Network and can’t wait to show everyone what we’ve been working on.”
“We’re going to have so much fun being together and cooking up some wonderful new and classic dishes. Y’all can get my recipes, tips and cooking anytime you want—this is for you. I can’t wait to crank up the oven and get cooking for the people I love: my family, my friends and my fans!”
Producer Gordon Elliot sees the move as a huge plus- “She was always bigger than a 30-minute television show and now she has the perfect medium to share her cooking, her personality and her life with fans anytime they want to watch. Whether it’s a quick delicious dinner or a family feast with games and guests, she can do it all – when and how her fans want it.”
And Paula Deen Ventures CEO Steven Nanula gushed, “While Paula had several offers to return to broadcast television, she ultimately decided to launch the Paula Deen Network because it gives her a greater level of direct access to her millions of fans when it is convenient for them.”
“In addition, Paula will enjoy full creative control of the shows, recipes and content, and be able to give her fans exactly what they love most about her. With 4.2 million fans on Facebook and 1.24 million followers on Twitter, it was clear to us that an interactive digital network was the way to go.”
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